In Episode 4 of “The Right Kind of Uncomfortable,” host James speaks with Tarji Carter, founder of “That Franchise Player,” an organization dedicated to bridging the gap in franchise ownership education for underrepresented communities. Tarji shares her mission to empower people, especially within the Black community, by providing insights into the franchise industry—a sector where communities of color are often consumers but rarely owners. She discusses her vision for “The Franchise Game,” a symposium and trade show that introduces franchise opportunities to new audiences. Tarji’s personal journey, marked by overcoming exclusion and corporate trauma, fuels her work to create wealth and eradicate poverty through accessible franchise ownership.
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Meet Tarji Carter
As the Founder and CEO of The Franchise Player, Tarji Carter is at the helm of a revolutionary initiative that goes beyond business. With more than a decade of experience in franchise sales and development, Tarji has helped hundreds of small business operators realize their dream of owning a franchise while expanding the footprint of some of the world’s most delicious brands, including Cinnabon, Dunkin, Wingstop, Edible Arrangements, and Bojangles’.
Driven by a love for community and culture, Tarji is committed to sharing the insights and experiences she has gathered throughout her career. Join us in the pursuit of success, empowerment, and diversity. The Franchise Player is not just a platform; it’s a community that believes in your potential.
